What is there to do in Agadir if you're not a beach person?

The short answer

Agadir is a base, not a destination. Souk El Had is one of North Africa's largest markets. The restored Kasbah hilltop reopened in 2024. The real draw is what's around it: Taghazout (20 min), Paradise Valley (1 hour), Tiznit's silver market, Taroudant.

**Souk El Had** — over 3,000 shops across multiple blocks. Modern, organised. Spices, argan products, leatherwork. Prices more transparent than a medina souk.

**Agadir Oufella** — the restored hilltop Kasbah. View spans the entire bay. At night, the walls are illuminated and the inscription glows across the hillside.

Taghazout is 20 minutes north. Paradise Valley an hour inland, with natural swimming pools in canyon rock. Tiznit an hour south for silver jewellery. Taroudant — intact ramparts and a working souk with almost no tourists.

The port area serves some of the freshest and cheapest seafood in Morocco — pulled off the boats that morning.